We are specialists in the practical application of Artificial Intelligence including Customer Profiling AI, Machine Learning, Deep Learning and Data Science Software used within Travel processes and operations

A powerful commercial tool, AI is able to learn complex patterns about customers, enabling the AI to give accurate tailored outputs.

The power of customer profiling

Being able to automatically understand and respond to a customer you are dealing with at any one time based on past events and experiences of other similar types of customer and their interactions with you is an extremely powerful tool in all aspects of business and industry operations.

By learning from past experience, including positive events, negative events, and all the in-between highly variable outlying and unpredictable events that happened before; future customer-based decisions are more insightful, more meaningful, more accurate, and more likely to result in a beneficial output: e.g. greater sales, a better customer journey mapping and experience, greater consumer satisfaction, better reputation, and repeat sales.

The more past customer-related data, experiences and events to learn from the more insightful and informed future decisions and responses will be, and AI makes this process automatic at the same time as being adaptable and in a state of constant learning.

AI makes automatic customer profiling possible, even from the most complex of past customer data

Learning from past customer data to alter how we respond to new customers might sound straightforward - it is of course exactly what a human brain does - but making this process automatic and asking a machine to do this is extremely complex and demanding, simply due to the huge amount of variation involved.

If a traditional software programming approach was used, the computer would continually be asking "if this, then do that; if x and y, do z". This stepwise methodology is extremely limited and tedious as the program will only do what it has explicitly been told to look for by the programmer; making it next to impossible to account for all possibilities and variations, even in the simplest of customer traits. You certainly couldn't use this approach for complex and diverse scenarios.

With AI and Machine Learning technology it is now possible to learn from huge amounts of variable, constantly changing customer data and past events in order to make much more accurate customer-based decisions, automatically.

ELDR Customer is a powerful Deep Learning package that can help profile customers and respond to them based on variable past and complex customer data it has learnt from

ELDR Customer is built using our powerful ELDR AI Engine, which is a Deep Learning Artificial Neural Network and the software uses both Supervised and Unsupervised learning to make and link all the relationships from customer data (of any size or complexity) passed to it.

When ELDR Customer has learnt (trained) from the data, it is then primed to receive current customer status data from which to make an informed real time decision from (in the form of a profile type amongst other possibilities), with which to influence downstream events.

ELDR Customer is highly dynamic, autonomous, configurable, graphical and easily integrated

Dynamic

ELDR Customer can handle and learn from multiple customer sources, sizes and complexities of data for numerous profiling requirements simultaneously. Data can be changed at any time and it can continually learn. The software can carry out supervised and unsupervised learning.

Autonomous

By default ELDR Customer is plug and play - you can simply give it appropriately formatted data and it will automatically learn from it, including self optimisation and self scaling.

Configurable

In many cases you may be happy with plug and play, however almost everything in ELDR Customer is configurable; from which data fields to use as inputs and outputs, to colours, displays, output format, learning modes, learning accuracy, all the way through to Artificial Neural Network dynamics and dimensions.

Graphical

ELDR Customer uses a rich intuitive GUI Dashboard from which to manage the whole AI process (data preparation, learning, outputting and testing), including a comprehensive suite of gamified charts and other visual displays to monitor everything.

Easily Integrated

AI Integration is our speciality. We understand that AI can be used in a variety of ways and in numerous system-types and processes. We build our software to be entirely modular and there are multiple integration methods and points ranging from network-based RESTFulAPI integration to direct coupling at the code level, depending on the response time required, amongst other considerations.